I’m buying your book because:

• You are my close friend.
• You are my former student or client.
• The subject interests me.
• I’ve read the first page and want to read more.
• I’ve got the cash on me.
• I want to encourage you to write more.
• No one else is buying it and I’m embarrassed for you.
• You’re selling it at a discount.
• I was present at your reading and enjoyed the reading.
• A pity purchase might put me in your good graces.