Deciding to spend today thinking big, I wondered: What publisher would I choose for my work if I could choose any one?
I'd choose different publishers for different works, but do I know anything about them, really?
Have I looked each of them up on the Net? Visited its website? Looked at, perhaps even ordered its catalog? Checked out its other authors? Know the names of the editors I'd be working with if my fantasy came true? Whether the firm is solvent or if there are rumors of mergers or collapse? Whether it has an ePublishing division?
Why no, I haven't done any of that, even while knowing very well that we all have to know what we want before we have any chance of getting it.