In tomorrow's NYT is a juicy piece about self-publishing, but skip the article's opening moans and groans about how there are too many writers (they mean us). This is the news part:
". . .For the most part, big booksellers shy away from carrying self-published books. But theyâ€™re still looking to jump into the game. . . .
"The Borders site says self-published authors can even arrange readings in local Borders stores. . ."
And a big hint that a self-published author will soon be able to BUY space on bookstore shelves, if that's what he/she wants and can afford. (Vanity shelving!) That'll help keep the big-box bookstores open for a few more years -- because fewer people shop in those places anymore, unless they want Harry Potter or Rachael Ray. The surviving bookstores will be more like independent bookstores: smaller, and supportive of local authors; and a center for downloads. Or there will be small, dedicated book/media stores: one specializing in mysteries, one in romance, one in Spanish-language books, and so on.
Given that, and given all the new competition for readership -- what's your plan?