The latest issue of Creative Nonfiction, #31, is about the Future of Writing.
In the future, says one of the essayists, Astro Teller, huge omnimedia publishers will publish and mass-market seven books a year. People will buy and read them. But readers will be far wiser about the string-pulling and adthink that goes on behind those books. They will want to do a new thing: seek writing directly from the writer, guaranteed no middleman -- the Real Thing, the Genuine Item, pure and honest. It will be "in" to "read locally."
Writers will still want to write and sell one of those seven big bestselling books. There will be more writers, which means more competition. But you won't be looking for an audience; the audience will look for you. Books will rise to the top by choice of the readership, not the publishers. Local will be cool. And with no middleman, you will get 100 percent, not 10 or 15 percent, of what your writing earns.