Wednesday night, Bob Baker, author of Guerilla Music Marketing and a self-published, self-supporting full-time writer, listed for his audience the 12 most important lessons he has learned along the way. Inspired, I acted on two of them:
- “Take some small action now.”
- “Don’t let imperfection stop you. ‘Out there’ and imperfect is better than ‘perfect’ and ‘not out yet’.”
Right after his talk someone requested my BookEval business card and I was chagrined to have none. Taking action, last night I tried designing the perfect business card and repeatedly failed, using up half the night. “What I will have to do, come Monday,” I wearily thought, “is find some printer who makes really nice business cards, maybe by calling some people who will recommend one, and then put the logo on a disk, and make a drawing of what I want, and then go there and choose card stock, ask how much it will cost and pay it. This will freakin’ take weeks, I can’t do business for weeks. . .” Went to bed at 1:00. Did not sleep until 3:40. That’s because I’d taken a good idea and turned it into a real crazy-maker.
This morning I made a freakin’ imperfect business card and sent it to be printed in an edition of 250 to use until I can get the “perfect” card. I think I chose well. (People are starving and I am concerned about a ‘perfect’ bizcard?!?!?)