Writer friend and I were discussing how hard it is to ask for the right amount of money for a job. Especially if the amount of money initially offered is ridiculously low or degrading (recent request for material custom-written for some business's blog offered $10/hr. I could do better at Ponderosa.). How far should we go in naming our price? She said an older friend had advised her:

"Ask until your toes curl."

Good advice!